If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
When you visit YellowV.com we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of the individual elements of YellowV.com and to support our marketing.
The collection of personal customer information on Yellowv.com takes place within the framework of existing legislation and EU General Data Protection Regulation (GDPR) legislation.
YellowV.com automatically detects the IP address and data when you move between different pages and services on the website. If you log in or sign up for our newsletter, we record this too, so we can make it easier for you next time.
In this context we use various analysis tools such as Google Analytics, which assist us in collecting statistics on the use of YellowV.com to create a better experience for you.
YellowV.com collects information from users by five sources:
- By cookies when you visit our websites; e.g. IP address, country, viewed pages, viewed categories, viewed brands, interaction/clicks and searches.
- By purchases; e.g. demographic data, email address, payment information, items, order amount, discount level, brands and frequency. Including sending transactional emails, e.g. order confirmation, shipping confirmation and refund confirmation.
- By user behaviour and engagement in the sent communication (email, SMS, direct mail or phone); e.g. open rate, click rate and time spend reading the emails, sender domain and type of email client
- By users supplying information themselves (e.g. adding a favourite brand or information to the customer profile)
The purpose of collecting the information serves different areas:
- Obligations. To fulfil our obligation to you as a customer or user of our service – like purchase, invoicing, customer service.
- Customer service. To be able to perform customer service via YellowV account, email, chat or phone. Answer questions related to your order or previous orders, adjust errors and to guide the customer.
- Marketing. To display inspiration, product offers/services and personal recommendations via web, email, SMS, direct mail, phone and via 3rd party advertisement.
- Customer experience. To improve the customer experience interacting with YellowV such as personalising your experience on YellowV.com, development of new features, services and products. This also include to administrate, protect, operate and maintain our websites, system administration and security and to comply aggregated statistics about the site usage, purchases and to improve understanding of our customers preferences.
- Fraud & risk. To prevent fraud and do risk assessment.
- Legislation. To meet existing legislation.
YellowV.com creates individual customer profiles based on your collected data across all data sources/categories; e.g. browsing behaviour together with your purchases and information you have supplied (e.g. favourite brand and favourite products). We combine and analyse these data with the purpose of improving your experience at YellowV.com and to tailor personal offers and services as well as to define the communication frequency.
Timeframe for data storage
We will retain your personal information for a period of 5 years, or the period required or permitted by law, for legal, tax or regulatory reasons, or other legitimate and lawful business purposes.
What is a cookie?
When you visit YellowV.com, cookies are stored on your computer. A cookie is a small text file stored in your browser to recognise your computer on subsequent visits. No personal information is stored in our cookies.
The information in your cookies is sent between your browser and a web server and includes information on user settings, login and how the website is being used.
What are cookies used for at YellowV.com?
When you visit YellowV.com, we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of the individual elements of YellowV.com and to support our marketing.
Browsing can trigger a service email
YellowV.com collects your browsing behaviour (e.g. categories, brands, products viewed) to improve the communication of relevant products and offers catered to you. An example of this collection is the products you have added to the shopping cart, but then have chosen to not complete the purchase. This could imply receiving a service email reminding you about the products left in your shopping cart.
Yellow.com automatically detects who you are, based on different parameters such as the IP address, device, social login and cookies when you move between different pages and services on the website. This means if you are logged in on our website, you will automatically be logged in the next time you visit Yellow on the same device.
We use various analytical tools such as Google Analytics, which assist us in collecting statistics on the use of YellowV.com to create a better experience for you.
Information will not be disclosed or sold to third parties, except in connection with a restructuring or a full or partial sale of the company. Any disclosure in such a situation would be in accordance with current privacy legislation.
YellowV.com also works together with companies to enhance our online advertisement to ensure you only are exposed to relevant ads. In this context we use the following suppliers: Facebook, DoubleClick, Youtube, Instagram and Google.
YellowV.com contains third party components such as "Facebook Recommend", "Facebook Like" or "Google+". These third-party components have the effect that the owner of the third-party component, such as Facebook or Google, receives technical data about your browser, IP address, and the pages you visit on YellowV.com and similar. The treatment that the owner of the third-party component performs is beyond our control and is solely between you and the owner of the third-party component.
YellowV.com uses these components to link directly to our social media sites and thereby ensure easy navigation for you as a customer.
At YellowV.com a number of technical cookies are in place that is necessary for handling the functionality in several areas at YellowV.com. These are the cookies that are stored when you log into YellowV.com. and cookies stored to keep track of the contents of your shopping cart, favourites etc.
How do I avoid cookies?
If you do not want to receive cookies, you can either block all cookies, delete existing cookies from your computer or receive a warning before saving cookies.
A change to cookie settings may cause a degraded user experience when visiting our and other websites.
You should be aware that if you do not accept cookies, there may be functions on YellowV.com that will not work.
Contact regarding personal data
If you want to access the information, we hold about you, please contact us at: firstname.lastname@example.org. If incorrect data has been registered, or you have other objections, you can contact the same place. You can look at what information about you is registered and you can object to registration under GDPR
As a customer, you are entitled to access your collected data categories (article 15) and you may object to the registration pursuant to the relevant rules in the EU legislation General Data Protection Regulation (GDPR). Upon appropriate request, we will update, change or remove personal information that we control with reservation against violating any legislation.
We can reject requests that are unreasonable repeated, demand disproportional high technical intervention (e.g. development of new system or changing existing process substantially), affect another individual’s personal data, or requests that are extremely impractical (e.g. information from back-up systems). Any queries regarding this should be directed to customer service via email contact@YellowV.com
Protection of personal data
Legislation requires your personal information to be kept secure and confidential. We store your personal information on servers with high levels of security, which are located in controlled facilities, and our security is checked regularly to determine whether our user information is handled securely and always taking your rights as a user into account. However, we cannot 100% guarantee security for data transmissions over the internet. This means that there may be a risk that other unauthorised parties gain access to information when data is sent and stored electronically. Thus, your personal information is submitted at your own risk.
Personal information is deleted or made anonymous continuously as the purpose for which it was collected ends.
The rapid development of the internet means that changes in our processing of personal data may be necessary. We thus reserve the right to update and amend these guidelines for the processing of personal data. If we do, we will of course correct the "last updated" date at the bottom of the page. In case of substantial changes, we will notify you in the form of a visible notice on our websites.
You may complain about the treatment of information and data relating to you. Complaints are submitted to the local GDPR Agency.
YellowV.com By Grimsby ApS
By phone: 0045 2594 2594